Development | 21.02.22

TOP 20 plugins on Wordpress — must have for your site

Nowadays CMS Wordpress is one of the most used content management systems. It has been noticed that it is much more efficient to create or modify web resources on Wordpress using plugins. WordPress developers have created hundreds of plugins that improve website performance in many ways: SEO, security, usability, e-commerce, etc. Let's consider WP plugins in more detail in our new article.

SMM — promotion on social networks | 17.02.22

Social media website advertising: goals, strategies, methods and results

Today, it is increasingly difficult for companies to attract a warm target audience to the site. Social networks are a location on the Internet where the largest concentration of interested users is observed. Therefore, companies should focus on targeted advertising and website promotion not only in search engines, but also in social networks. Let's consider in this article the tools and methods of site promotion in social networks.

SMM — promotion on social networks | 09.02.22

Harmful SMM: TOP 10 mistakes of account promotion in social networks

SMM promotion is a tool that gives results only when used correctly. And how to correctly use the mechanisms of promotion in social networks, we will consider in our article. After all, to get a profit from SMM promotion, you should not only know and use trends, but also avoid typical fails, the TOP 10 of which we will consider right now.

Development | 04.02.22

Finalization of the site on Opencart: stages and popular edits

The success of any site, especially an online store, is determined by clear navigation, wide functionality and modern design. An excellent solution when creating a selling website would be to use the Opencart platform. Let's consider together what kind of system this is and what are the stages of creating, finalizing the site on this CMS.
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PPC — contextual advertising | 30.08.21

What you can't advertise on Google Ads and why your ads are being blocked

It so happens that ads on Google are blocked, and a site or company is sanctioned by the search engine. Let's take a look at what you can't advertise on Google and why your ads are rejected by the moderation service. Let's find out what topics are prohibited in Google ADS and what is the specifics of working with this platform.

PPC — contextual advertising | 04.12.20

Contextual advertising audit: what we pay attention to + final checklist

An audit of Google Adwords and Yandex Direct is a comprehensive check of the settings of an advertising office, the purpose of which is to increase business profitability, achieve the necessary KPI parameters and reduce the cost of each attracted client.

SEO — search engine promotion | 16.11.21

PBN network of sites — what is it and how is it used for SEO promotion

Over the past few years, building PBN networks has grown in complexity. This happened due to the update of the search engines and the improvement of the algorithms. In our new article we will look at the methods of building PBN networks and answer the question What is it? What are they needed for? And is PBN really an effective way to optimize your website for SEO?

SEO — search engine promotion | 29.09.21

Internal and external site optimization — what is it in simple words

Website launch is a rational solution for promoting your own business. However, if a person cannot use the site in the way that is convenient for him, then he, most likely, will simply close the resource and start looking for another one. To prevent this from happening, it is worth optimizing the site. Therefore, in this article, we will consider what internal and external website optimization is.

SEO — search engine promotion | 11.09.21

New Google Title Tag Update — how the search results will change with the update of the algorithm for forming the title tag

Google recently released a tag system update. Although the official statement of the corporation was posted online, not all SEO experts understood the essence of the changes. Let's understand what is Google Title Tag Update, what is new in the search engine and why did it happen at all? And what will be the SEO promotion of the website in the new realities. Consider in the article!

SEO — search engine promotion | 06.07.21

Google's MUM Technology: A Radical Change in the Online Search Model

Google is implementing MUM technology. According to Google, MUM is 1000 times more powerful than BERT, released in 2019. What is MUM technology and how does it work? Will the basics of site promotion change due to its release? Which sites will have an advantage in search engine rankings? Consider in the article!
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SMM — promotion on social networks | 17.02.22

Social media website advertising: goals, strategies, methods and results

Today, it is increasingly difficult for companies to attract a warm target audience to the site. Social networks are a location on the Internet where the largest concentration of interested users is observed. Therefore, companies should focus on targeted advertising and website promotion not only in search engines, but also in social networks. Let's consider in this article the tools and methods of site promotion in social networks.

SMM — promotion on social networks | 09.02.22

Harmful SMM: TOP 10 mistakes of account promotion in social networks

SMM promotion is a tool that gives results only when used correctly. And how to correctly use the mechanisms of promotion in social networks, we will consider in our article. After all, to get a profit from SMM promotion, you should not only know and use trends, but also avoid typical fails, the TOP 10 of which we will consider right now.

SMM — promotion on social networks | 24.01.22

Targeted advertising: features, opportunities, formats, advantages and disadvantages

Recently, social networks have become very popular, and targeted advertising is gaining more and more momentum. It allows you to select the necessary target audience and work only with it. This is exactly what targeted advertising attracts representatives of different business segments. After all, this approach to attracting the target audience is much more effective than addressing many users at once.

SMM — promotion on social networks | 17.12.21

Goals, nuances and recommendations for setting up advertising in TikTok ADS

As you know, advertising on social networks is the key to a successful business! Since now TikTok is rapidly gaining momentum, and even launched an Ads ad account, it would be a big mistake not to take advantage of this. After all, TikTok has its own target audience for almost every area of business, which can be identified and attracted to the ranks of regular customers. Let's consider what it is, advertising on TikTok!
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Analytics | 06.12.21

How to start an online business and what promotion metrics to track

How to start promoting your business on the Internet? At the start, it is important to determine exactly what and why you offer the customer, and how he will be able to buy your product. And for that you need a web resource. But not just a sales platform, but an effective tool. How to find out if it is profitable? Metrics will help you find out, which we will consider in a new article.

Analytics | 08.04.21

TOP-7 project and task management systems for your business

The reality is that any rapidly growing business needs a project management organization for further effective development. Whether it is an internet marketing agency or several freelancers united by one common goal - a task and project management system must be implemented. And there is a solution - this is a task manager.

Analytics | 18.12.20

Google Tag Assistant is a browser extension useful for SEOs and marketers

To minimize the collection of corrupted data, and to identify problems at the time of the introduction of Google tags, we recommend using Google Tag Assistant - an extension for a web browser used to identify, check and troubleshoot when various Google tags are introduced on the site.

Analytics | 28.08.20

Identifying business needs

Meeting the needs of the business is one of the key objectives of internet marketing. Knowing what exactly is needed in a given situation, you can immediately find an effective solution. In order for your project to run smoothly and lead to a successful end product, you need to meet the business needs as early as possible. So you will lay a solid foundation for promotion and significantly increase the chance of successful implementation of your ideas.

Internet Marketing | 18.01.22

A business card site or a corporate site — a detailed analysis of concepts and differences

Choosing a website for a business is similar to choosing a strategy for promoting it on the Internet. How to understand whether to make a business card site or a corporate web resource? After all, the key to a successful presentation of a business on the Internet is the right choice of the type of site and promotion strategy even "at the beginning of the way." Just the right resource for your business. We will talk about this choice in our article.

Internet Marketing | 30.09.21

Who is a copywriter and what is copywriting in 2021

Nowadays, the profession of a copywriter is becoming more and more in demand every year. Therefore, despite all the twists and turns, the text remains the main element of the transmission of information. The role of a copywriter is to find her, structure and write the text. And the life of a copywriter is a constant pursuit of information. How to become a good copywriter and what is needed for this? Let's consider in detail!

Internet Marketing | 29.09.21

What is site promotion and how to do it most effectively

You have launched a web resource. Days, weeks, months pass, and the number of clients from the site is in no hurry to grow. You ask yourself, "What's going on?" And the answer is on the surface — it is not enough to launch the site, it is still necessary to "promote" it. What does it mean? What is “website promotion”? Why and why is it necessary? Let's figure it out and answer these questions one by one.

Internet Marketing | 10.08.21

Website traffic: what is it and what is its role in promotion?

Site traffic is one of the main indicators of the effectiveness of online promotion. It represents the number of Internet users who have visited a web resource over a period of time from various sources. Why is it important to know website traffic, how to check it, and why do we need this information? More about this in our new article!
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Development | 21.02.22

TOP 20 plugins on Wordpress — must have for your site

Nowadays CMS Wordpress is one of the most used content management systems. It has been noticed that it is much more efficient to create or modify web resources on Wordpress using plugins. WordPress developers have created hundreds of plugins that improve website performance in many ways: SEO, security, usability, e-commerce, etc. Let's consider WP plugins in more detail in our new article.

Development | 04.02.22

Finalization of the site on Opencart: stages and popular edits

The success of any site, especially an online store, is determined by clear navigation, wide functionality and modern design. An excellent solution when creating a selling website would be to use the Opencart platform. Let's consider together what kind of system this is and what are the stages of creating, finalizing the site on this CMS.

Development | 21.01.22

Finalizing of the website on Wordpress: when it’s necessary and what it includes

WordPress (WP) is one of the most popular content management systems CMS (Content Management System). WordPress uses open source. The functionality of the system allows you to cover a wide range of web resources for every taste from business cards to small online stores. However, like all CMS, WordPress is not without bugs. What improvements are most often seen on WP? Read on!

Development | 14.01.22

Stages and nuances of creating a business card site from scratch

A business card site is the easiest type of web resources in terms of implementation, capable of presenting you and your business in the eyes of the target audience. Created once, it will always work for you. But this does not mean that by creating it easily and quickly, you will get the desired result. Indeed, in the process of developing even that business card site, there are many aspects that should be taken into account. We will talk about them in our article!
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