Contextual advertising is shown in search engines, on various sites, in mobile applications and on other resourcesOrder a project
Contextual advertising is an advertisement that is shown to users in accordance with their search queries, interests or online behavior.
We define a set of search words and phrases for an effective launch
We split the semantic core of the site into groups of phrases
We write selling ad texts
We launch effective advertising campaigns to attract target audience
We optimize advertising campaigns to maximize your audience growth
Successful online business development is impossible without attracting target users to the site. These people are of the greatest interest to entrepreneurs, since they search the Internet for the product or service they offer, and are potentially interested in purchasing it.
You can attract such visitors to your site using various marketing tools, and one of them is contextual advertising (PPC). These are ads located above and below the organic results of Google and Yandex search engines, which can be recognized by the inscription "Advertising", as well as text and multimedia messages on YouTube and sites included in the partner network of search engines.
The PPC toolkit allows you to find and segment your target audience, resulting in advertisements only shown to interested people. You can watch them both on computers and on mobile devices. Ads are shown in response to key queries entered by users in the search bar, which means that they are unobtrusive and do not annoy other users who are not interested in your product.
Why is Google and Yandex contextual advertising considered the tool that most quickly attracts customers to the site? It's simple - it starts working immediately after the launch of the campaign. At the same time, setting up takes from 1-2 days to a week, depending on the goals and volumes of the website. Typically, in the early days, the campaign is launched, and in the subsequent days, the publication settings are debugged.
It is advisable to order contextual advertising for any e-Commerce project, the purpose of which is to sell goods or services. It ensures the achievement of goals in a wide range:
An important aspect of successful Yandex and Google Adwords advertising is the experience of conducting campaigns within the framework of these PS. Of course, there are many video tutorials, instructions, manuals for starting and configuring PPC on the Internet. Based on this information, you can quickly create a campaign and send it spinning in the system. But it is important to remember that generalized knowledge is provided on the web. Nobody reports in detail about the pitfalls that await you in the setup process.
Before launching Google context, you need to collect a core of keywords, compose ad text, fine-tune the target audience, etc. Contextual site advertising is shown in the SERP only in response to user search queries. Moreover, the phrases entered by the user in the PS line must match the phrases specified in the campaign settings. If a negative keyword is in the way of interaction between a search engine and a person, the ad will not be shown to him.
The Light Spider team has sufficient experience in launching, setting up and running Google ads. In addition, you can order from us site upgrade or developing an online resource from scratch.
The context is not limited to just the posts in the SERP. Perhaps the most popular option, but far from the only one. Let's take a closer look at what PPC advertising is:
Today PPC in Google's PS takes about 80% of the entire context market. This search engine is popular and, if properly configured, its advertising tools can provide a really profitable and effective campaign. In order to maximize the effective promotion through PPC in Kharkiv and in Ukraine, we recommend paying attention to the following aspects of working with context:
The cost of setting up contextual advertising is perhaps what interests entrepreneurs the most. After all, each of them wants to get the maximum result with a minimum investment. And this is quite logical. If you order a competent setting of contextual advertising, its price will be favorable due to the optimal cost per click, the correct selection of sites, geo targeting and other factors, the spectrum of which is different for each project.
Contact us if you are interested in ordering a website from scratch and effective turnkey promotion using all marketing tools available today.
Все крутые проекты начинаются с заполнения этой формы