Website adaptation and revision

A separate aspect is the site adaptation for mobile devices. In the absence of a responsive layout, you can lose up to 45% of customers. The reason lies in the mobile-first index algorithm. It appeared several years ago, and thanks to it, resources with the presence of adaptive are preferred in Google search results. Currently, it is important that the design of the web platform adapts to any gadget, because every second or third user is now surfing the Internet using a smartphone or tablet. Without optimizing the layout for modern realities, you risk losing a significant part of your audience. Thus, the decision to adapt the site for mobile devices is one of the key decisions at the development stage. If it was initially missed, then you need to refine the web resource in the process of promotion.

What does web site improvement include and why is it needed?

Some owners of online platforms, before ordering the revision of the site, ask themselves: why do I need this? It would seem that everything works, content is added, managers respond to feedback and questions from people, forms work - an ideal environment for the existence of an online resource. However, many people confuse support with improvement. In the first case, the website works but does not develop. But over time, it becomes obsolete, as new programming technologies appear, advanced design solutions are created, search engine algorithms are updated. And your resource should be able to adapt to all these changes. Promotion is a continuous process that requires development, upgrade, improvement. It is a mistake to believe that a good online platform will itself get to the TOP of the search engine results and remain there forever.

As practice shows, the reasons for improving the site can be divided into 2 categories:

1. Technical - everything related to the operation and functionality of the online platform. This includes the integration of new plugins and widgets, upgrades to functionality and conversion elements, modern site design etc.
2. Marketing - updating content on a web resource. It includes rebranding, changing information about goods and services, adding new products, as well as catchy and catchy special offers for visitors working to improve behavioral factors.

Depending on the reason and type of revision, a layout designer, programmer, SEO specialist, usability developer, designer can implement the edits of the site.

In what areas can the site be improved?

Structurally, the modernization of the web site can be divided into six components:

1. Technical base. This item includes work aimed at programmatic edits of the site. Let's say getting the https protocol and SSL certificate, reducing the server load, moving to a VPS, fixing errors in the code, speeding up page loading, debugging scripts, crash tests, etc.
2. Interface. A comfortable, attractive website will always inspire confidence in people. Therefore, at this stage, edits are made to the UX design, the current state of usability is analyzed, a redesign is done, if circumstances require it.
3. SEO. Search engine optimization of a web resource will cost you much easier and cheaper if you carry out internal optimization and make it attractive to the search engine. SEO includes setting up technical files, microformats, headers, analytics, filters and product cards for online stores, meta tags and other work aimed at simplifying the promotion in the PS.
4. Automation. Some operations for the maintenance and support of a web resource can be automated, thereby making it easier for specialists to work with them. This includes online calculators, integration of control systems, revaluation of goods and internal reporting, setting up a website backup on the server, etc.
5. Electronic accounting. It is important to always keep abreast of events, timely learn about changes and monitor the current state of affairs. In this case, it will be useful to integrate systems of online recording and warehouse accounting, monitoring customer actions and monitoring tasks.
6. Marketing. Aims at increasing brand loyalty, attracting new customers and retaining current ones. The more visitors become your regular customers, the better, isn't it? Therefore, marketing improvements may include the assignment of discounts to customers in automatic mode, the generation of discount coupons, etc.

As for the overall improvement of the site, its price is always formed individually, since each resource has its own problems that hinder effective promotion. To assess the scope of the work, you should at least check the code and the database.

As for the overall improvement of the site, its price is always formed individually, since each resource has its own problems that hinder effective promotion. To assess the scope of the work, you should at least check the code and the database.

To find out what needs to be fixed on the website, call us, fill out the brief and get the most from your online business!