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Why do you need SEO website promotion?
SEO is the optimization of the site in accordance with the requirements of the search engine in order to obtain traffic from search engines and bring it to the top positions on relevant key queries. SEO website promotion solves a key problem — attracting interested users who want to buy a product being sold or order a service.
Ensures that the site meets the requirements of the search engine
Optimizes the content of the site and its technical characteristics
Ensures that the site meets the needs of the target audience
Increases site traffic due to the growth of positions by keywords
Promotes the growth of company awareness on the Internet
Increases the number of conversions from search engines
Stages of SEO website promotion
The collection of data about the project is made based on the statistical data of the services.
Looking for mistakes, make recommendations for their elimination and form a strategy for promotion.
We perform work aimed at optimizing the site in accordance with modern requirements of search engines.
We generate and publish high-quality, expert, powerful content that benefits people.
We increase the reference mass by safe methods: outreach, linkbuilding, crowd, social networks.
The modern Internet is thousands of web resources, both attractive, functional and effective, and obsolete, limited, useless. Every day, a search bot adds new, useful ones to the index and removes old, malicious, inappropriate virtual sites. It turns out a kind of circulation of websites on the Internet.
For any resource, be it a personal blog or an eCommerce project, positions on the first page of search engine results, in the TOP-10, are desirable. It is there that about 90% of users are concentrated. People rarely visit the second and third pages, not to mention the fourth and subsequent ones. The resources located there have practically zero traffic, since they are rarely relevant to key phrases, and visitors often find answers to their questions much earlier.
SEO promotion will help to achieve the desired TOP, which can be rationally supplemented with other marketing tools, for example, targeting, contextual advertising and SMM promotion. After all, the greatest effect is achieved with complex action.
However, back to the SEO. This service implies a pool of works aimed at the search engine promotion of the site in the free results of Google, Yandex and other search engines.
SEO for a website solves the key task of business development - attracting targeted traffic, and with it interested users who want to buy a product being sold. SEO promotion is carried out by increasing the position of the web resource in the search results. The greater the number of key phrases in the top of the search engine, the more powerful the targeted traffic will become, which means that the number of orders will increase. This is due to the fact that the promoted resource will be shown in the search engine by the largest number of queries entered by users in the search bar.
It should be noted right away that SEO promotion is an investment in the future. This process is long-term, and the first results of work on it can be observed not earlier than in 3 months. On average, it takes a web resource from 6 to 9 months to reach the TOP, if everything is done correctly. After all, SEO services have some nuances, the neglect of which can greatly harm the web platform. To avoid sanctions from the search engine, you need to competently promote the site, and take into account the recommendations of the search engines. In the event of a block, it is extremely difficult to get rid of the consequences and return to their original positions.
Like any prolonged process, the search engine promotion of a site can be divided into several stages. Let's consider them in more detail:
At this stage of promotion, all manipulations are carried out within the framework of the promoted web resource. The internal market is needed to improve the interaction of users and the search engine with the web platform. Usually these works are included in the complex of SEO promotion services, but if you are only interested in internal website optimization, its cost is calculated individually for each project based on SEO analysis of the site.
Conventionally, the internal optimization can be divided into 2 parts: visible and invisible to humans. The first relates to setting up the visual perception of the resource, in particular, usability, structure, titles and descriptions of pages, linking, content. The invisible side of internal optimization includes the introduction of micro-markup, the connection of analytics, improving the loading speed, mobile adaptation, adjusting technical files, matching semantics, eliminating duplicates, closing junk pages from indexing, etc.
Occurs on third-party resources, and not within the framework of the project. The goal of external optimization is to increase the credibility of the website from the search engine bot and increase the visibility among users. For this, outgoing links are used on different thematic sites. It is important that the selected resources meet the requirements for trust and spam, were visited, relevant and did not previously fall under search engine filters. As a rule, links are obtained on stock exchanges or through crowd marketing on forums, blogs, media, catalogs, reviews.
Agree, this can be said when the result of the work is extremely positive and sustained within the budget. In the case of SEO optimization, this is considered to be a multiple increase in traffic and high positions of relevant keyword phrases by which users find your site. The more of them at the top of the search, the more often people visit the advanced web-resource.
What is the price for website promotion? - you ask. The fact is that the cost of SEO promotion in Kharkov and across Ukraine is formed individually for each project. The role is played by the current state of the web resource, competitiveness, customer wishes for improvements, link mass, etc. At a minimum, you need to conduct an audit, analyze a niche, and highlight keywords for promotion.
If you are interested in promoting an existing resource in the search network, or if you want to develop one from scratch, please contact us. We offer the creation of custom-made websites at a reasonable cost and their further SEO promotion with a guaranteed result.
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